Case study · Rentals
Joule Stays
A new look for a vacation rental’s WordPress site at Halfmoon Bay, BC, built around one goal: getting guests to book direct.
- Client
- Joule Stays
- Industry
- Vacation rentals
- Services
- WordPress redesign
- Year
- [Year]
- Website
- joulestays.com
Before and after
The problem
Where it started
Joule Stays rents out a vacation property at Halfmoon Bay, BC. The website has one main job: to let guests book directly, rather than going through the big booking platforms.
The site runs on WordPress and the booking already worked. [Confirm: what wasn’t working — e.g. the design felt dated, the photos didn’t show the place at its best, or it was hard to use on a phone.]
So the brief was a look-and-feel redesign: keep the booking as it was, and change how everything around it looks and reads, starting with the homepage and the property page.
The work
What I changed
-
A new look and feel
A fresh design across the site: [type, colour and photo treatment] chosen to suit [the property and its setting].
-
Homepage and property page first
The two pages guests see most were redesigned first, so the place and the way to book are [Confirm: easy to find from the first screen].
-
Booking kept as it was
The existing booking system stayed in place; the redesign changed how the site looks, not how booking works.
-
Better on phones
Each redesigned page was laid out to read clearly and book easily on a phone, not just on a desktop.
The result
The new site
On a phone
Made for small screens
-
[Homepage — phone]
Homepage -
[Property page — phone]
Property page -
[Third screen — e.g. booking]
[Third screen]
Results
What changed for the business
[Note: these will be filled in with real numbers once there’s enough data. Delete this note when they are.]
-
[X%]
[Result: e.g. direct booking enquiries up X% in the first 3 months]
-
[X%]
[Result: e.g. share of bookings made direct instead of through a platform]
-
[X%]
[Result: e.g. more visitors on phones reaching the booking page]
[Client quote: a sentence or two, in their words, about the new site and what it was like working together.]
Joule Stays
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